How much does a website cost in 2026?
"How much does a website cost?" is the first question most businesses and freelancers ask. The honest answer: it depends on what you want it to do. A website isn't a standard product — it's a tool serving a goal. Here are realistic ranges for 2026 and, above all, what makes the bill vary.
The main price ranges
Every project is unique, but here are ballpark figures to help you get your bearings:
- Showcase website (present your business and services): from a few hundred to a few thousand euros depending on how custom it is.
- E-commerce website (sell online, payments, order management): a noticeably higher budget, since you have to handle catalogue, payment and logistics.
- Custom app or platform (SaaS, member area, business logic): this is full software development — the budget depends on the scope of features.
Be wary of rock-bottom offers: a sloppy generic template will cost you more to fix than a well-thought-out site built right from the start.
What really drives the price
1. Custom vs template
A ready-made theme is fast but rigid. Custom design and development cost more, but match your brand and your real needs — and stand out from the competition.
2. The number of pages and features
A contact form, online booking, a payment system, an admin area, a multilingual version… each feature means design and development work.
3. Performance and security
A fast, secure website takes more technical care — but that's what protects your image and your visitors' experience.
A custom site is an investment, not an expense
A good website pays for itself: it attracts customers, builds trust and works for you around the clock. The real cost isn't the upfront price — it's a site that doesn't convert, or that has to be rebuilt within a year.
In short
The budget for a website depends on your goals, the level of customisation and the features. Rather than looking for the cheapest option, look for the most suitable one: a site built for your business, fast, secure and designed to convert visitors into customers.
Got a project? Let's talk: a free first conversation to scope your needs and propose a solution that fits your budget.
